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Boiler Man

West Brom’s start to life in the EFL Championship may have begun with a defeat to Bolton, but their opening day of the season was not a total disappointment.

Saturday’s game at The Hawthorns saw the club unveil ‘Boiler Man’, West Brom’s new mascot following their sponsorship deal with Hull-based company Ideal Boilers.

West Brom announced the lucrative two-year sponsorship agreement with Ideal Boilers back in May and the company’s logo is now the main sponsor on West Brom’s match shirts and training kit.

A statement on West Brom’s website confirmed the news by saying: “With a history dating back to 1906, Ideal can claim a rich heritage just like the Baggies.

West Brom chief executive Mark Jenkins commented: “This summer marks the start of a new journey for the club and I’m delighted we have found in Ideal Boilers a partner which can point to the same longevity and values,”

“Their founding principles all those years ago were ‘quality, innovation and value’ and that is something we can identify with at The Hawthorns.

“I’m particularly pleased that we have a two-year agreement which can allow both Ideal and ourselves to develop a partnership which can truly benefit both.”

Quite rightly the new mascot was met with suitable levels of mockery from both away supporters and West Brom’s own fans, at the sight of a white combi boiler, with no eyes, dancing its way around the side of the pitch and attempting to participate in some training drills.

Good luck to rest of the sporting world moving forward with their bids to come up with a more superb mascot than ‘Boiler Man’.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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