Bring some data-led content into the mix
…and surprise from those who believe it to be all about number-crunching and little to do with promotion or raising profile. In truth these reactions may be very valid and, therefore, there is a real art to using data well – avoiding the ‘death by PowerPoint’ type of presentation and utilising the numbers in such a way as to support and enhance the real story to be told.
We’ve touched before on the plethora of content being generated and published on a daily basis (a staggering two million blog posts per day alone) and the resulting need to ensure that anything we create is strong enough to stand out from the crowd. When looking for ways to achieve the required degree of differentiation there are few routes as effective as the utilisation, and interesting interpretation, of data.
So, where do we get the data from in the first place? Although not immediately obvious, it surrounds us on a daily basis and is more readily accessible than it ever was before. The three main sources of data are;
- Internal data – statistics gained as part of your company process including operational reports, customer feedback, internal research, market trends etc.
- First-hand data – information gained by an external organisation upon your behalf – a commissioned survey or report for example
- Second-hand data – data which has been compiled by other parties and made generally available but which can be explored in order to identify nuances, trends or introduce valid conversation points
Finding the story
Whatever the source of the statistics being considered the secret to success is to find (and elaborate on) the compelling story which lies behind the numbers. With clever graphics and eye-catching images the figures being presented can be used to capture the imagination – as well as the attention – of your audience. Whilst it is true that we can never please all of the people all of the time, we can at least be sure that people want new ideas most of the time. As individuals we crave the consumption of new content and have become very weary of reading the same regurgitated facts and opinions which have being ‘doing the rounds’ for as long as the internet has existed. We want thought-provoking information and conversation-starting material and this is, unfortunately, in rather short supply within the average daily feed.
The real power of well-executed data is its ability to travel. When your audience finds something new, they want to share it. By sharing they make the content more visible and thus begins the much-desired snowball effect of INTEREST. Of course higher visibility means so much more than just higher search rankings; it can often result in the story being picked up by publishers elsewhere who can add another level of gravitas and present it to yet another audience who may never have been within your original reach.
Part of the mix
Here comes the RDZ PR note of caution. We strongly suggest that you don’t drop everything else in favour of data driven content alone. The fact that an interesting analysis accompanied by great graphics will attract attention means that it will also be very noticeable if your business starts to just churn out one report after another. Tempting as it may be to utilise data ad-infinitum at RDZ we recommend everything in moderation and see data-driven content as just one of the powerful strategies within your comprehensive marketing armoury.
No risk with a FREE initial 45 minute consultation
To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.
For your FREE consultation simply pick up the phone and call us today on:
What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.