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Corporate Social Responsibility in Action

On this blog page we often mention the topic of Corporate Social Responsibility (CSR).

That’s not because we’re trying to hitch a lift on the bandwagon of CSR, but because we’ve spoken to so many businesses who have genuinely gained so much for themselves whilst doing so much good for the communities around them, and we think the subject merits as many mentions as possible.

The benefits of getting involved with community projects are far reaching.  Yes, the business as a whole benefits from a deeper sense of employee engagement, from a stronger position of team bonding and – let’s face it – from an increased volume of good publicity (always a welcomed bonus).  From an individual’s point of view too, the opportunity to donate time, money and effort to help a good cause (especially one which operates locally) is high on the wish list for many who don’t get the chance to commit to any kind of volunteering outside of their normal working hours.

So, whilst here at RDZ PR we think that any kind of CSR activity is as much of a win:win situation as we’ve ever seen, we’re still very moved when we get to see the results within the community and hear about the huge difference it makes to people’s lives.  One example which immediately springs to mind is the Shropshire Star Christmas Toy Appeal which our client Rotherwood Healthcare participated in on the run up to Christmas last year.

The Appeal, already in its fifth year in 2019, was organised by the Shropshire Star newspaper (in conjunction with a local storage company, Storage King) to bring some Christmas joy to the lives of local children facing difficult times due to illness, disability or personal circumstances, such as having to care for a loved one.

The Appeal had been a success in previous years but Rotherwood managed to significantly boost donations via their two Homes located in the region – Roden Hall Care Home and St. George’s Pak – and make the event the largest and most successful it had been to date.

Residents, staff, family and friends from across both homes were encouraged to donate brand new toys, games, books and gifts and the response was absolutely amazing.  Not only was this a result of a genuine desire to do good, it was a reflection of the strong bonds which had been made between their residents, their families and the surrounding communities and the children within those communities in particular.

Regular events and activities organised at both Homes often involve the local Primary Schools, nurseries and other children’s groups, so the inter-generational connection was already strong.  The Shropshire Star Christmas Toy Appeal added yet another opportunity for staff and residents to celebrate these valuable links and to ‘give back’ in a very real way.

The much-boosted collection of gifts was shared between children of all ages at Hope House Children’s Hospice, The Harry Johnson Trust, The Movement Centre, Telford Young Carers and the Children’s Ward at The Princess Royal Hospital in Telford.  Photographs and news reports of the much-anticipated deliveries were of course shared with those who had taken part and let’s just say there was hardly a dry eye in the house…

The fabulous project touched the hearts of everyone involved and the joy it brought was by no means limited to the recipients of the toys themselves.  Rotherwood Healthcare staff, residents and their families had a wonderful time in collecting and seeing the huge pile of gifts which resulted from their efforts – the boost in positivity all around was infectious!!

John Fennel, CEO of Rotherwood Healthcare is very keen to ensure that it remains a regular feature in the festive calendar of the Shropshire homes and we at RDZ PR will continue to encourage similar activities amongst our other clients who could benefit in this great way too.

If CSR is already on your business wish list for 2020 but you simply just don’t know where to start, get in contact with Rach via rachel.hargrave@rdz-pr.co.uk and she can set you off in a very positive direction.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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Dean The Art Wizard.  www.laserengravinggifts.co.uk

Rachel is fantastic at what she does.  She is able to help you define your ambitions, develop your goals and help you grow your ideas to the stage you’re 100% happy with.  Throughout my own journey her encouragement has enabled me to really go for my dreams!  After talking to Rach I discovered the one-thing that I want to do in my life which has not yet been fulfilled.  Rach’s support has helped me believe in myself again.  Due to Rach’s assistance, we have now almost completed my very first press release which is the start of my audience growing strategy.  This will, in turn, enable me to work towards my key goal.   I look forward to continuing working with Rach in the future although I do realise I do take a lot of time up of her time!  However, I feel she also gets a real sense of satisfaction from assisting people to really go for their goals in life.   Without doubt I would highly recommend Rach and I would be happy to speak with anyone interested in using her PR services. 

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.