Cheque Presentation

Corporate Social Responsibility – what it really means

A few weeks ago we spoke about the fact that there are more opportunities than ever for businesses to find their…

perfect match when it comes to their Corporate Social Responsibility (CSR) partners, getting the chance to work with charities and voluntary organisations which play such a vital role within our local communities and gaining so many additional benefits themselves in the process.  This week we thought it might be interesting to look at the area of CSR from a charity’s perspective hearing exactly what it means to them and just how essential it is in allowing their work to continue.

Emma Hallam of Leicestershire-based Alex’s Wish has been a regular visitor to us here at RDZ PR and both we and our sister company, The Awards People, have been working with the charity for a number of years.  She has been a guest on ‘The Sofa of Success’ and at ‘The Badass Bistro’ in the past too and in her video blogs have given us some very interesting insights into what CSR looks like in practice and how charities are able to raise their profile amongst the local business community and beyond (you can see the latest of these at https://www.theawardspeople.co.uk/emma-hallam-from-alexs-wish-joins-rach-in-the-badass-bistro/)

We asked Emma about her thoughts on CSR and why it’s genuinely now so much more than just a box ticking exercise for businesses.  She told us, “These days’ consumers have so much choice and showing them that your business gives back to your local community is an effective way to build brand relations.  CSR really can set your business apart from the competition, evolving from being a luxury to a priority across all sizes of business.  A key driver of CSR is engaging your employees through charitable activities – it helps with staff motivation and is a great team builder.   As a charity Founder myself I’ve witnessed this many times and seen what positive impact it can have on everyone involved; so much so that companies tend to want to carry on with their efforts and do even more than they initially thought possible!

“It’s important to note, however, that CSR is not always about having big plans or that it’s just for the big corporate companies.  It’s open and available to everyone, including one-man bands and small-medium sized businesses – and you can start small, especially in the beginning.   We love working with all sizes of businesses and know that each can truly gain real value back.

“CSR is a great brand booster.  It helps drive client and employee engagement, helps with staff motivation – it’s a win, win for the business and the charity and above all else, it can be a lot of fun and bring an element of pride and satisfaction to the workplace.”

In terms of just how important a part CSR plays in the future of charities like Alex’s Wish Emma added, “We have been fortunate to have received so much support from local businesses.  The majority of our funds raised come via these relationships, either through businesses choosing to sponsor our events to help us cover our costs, taking part in the events, donating their time, organising their own events or joining our growing business club.  Our Board of Trustees are also local business owners, so this is another great way to get involved.

“We rely heavily of the local business community to help drive our mission forward to conquer Duchenne Muscular Dystrophy for all.   Our charity certainly wouldn’t be what it is to date without this support, and we are eternally grateful.

“We always take the time to really understand why businesses want to do CSR and work within their objectives, ensuring they too achieve what they need.”

 

Let’s not shy away from the fact that RDZ are a PR agency and our job – on behalf of our clients – is to raise profile.  There are few better ways to connect with your audience than to show them that business as usual for you is about much more than the pounds and pence on the bottom line.  Engagement is, in our experience, massively enhanced by sharing stories of how your business is helping to make a difference outside of your immediate commercial world.

Regardless of whether your particular focus is on people, the environment, or indeed on our four-legged friends the fact that you are taking the time to help causes which affect so many people or animal’s lives never goes entirely unnoticed.

Undertaking your CSR seriously will make your business richer in many ways from reaching out to new connections to significantly increasing employee satisfaction, but of the greatest value of all is realising the actual difference your contribution makes to the projects you are funding and to those who benefit directly from your involvement.

If you would like to find out more about Alex’s Wish then you can visit their website at https://alexswish.co.uk/.  If you are looking for ideas on how your business can start their own CSR journey then get in touch with us here at RDZ PR and we can set you off in the right direction.

Posted in

Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

No risk with a FREE initial 45 minute consultation

To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.

For your FREE consultation simply pick up the phone and call us today on:

What Our Clients Say...

Dean The Art Wizard.  www.laserengravinggifts.co.uk

Rachel is fantastic at what she does.  She is able to help you define your ambitions, develop your goals and help you grow your ideas to the stage you’re 100% happy with.  Throughout my own journey her encouragement has enabled me to really go for my dreams!  After talking to Rach I discovered the one-thing that I want to do in my life which has not yet been fulfilled.  Rach’s support has helped me believe in myself again.  Due to Rach’s assistance, we have now almost completed my very first press release which is the start of my audience growing strategy.  This will, in turn, enable me to work towards my key goal.   I look forward to continuing working with Rach in the future although I do realise I do take a lot of time up of her time!  However, I feel she also gets a real sense of satisfaction from assisting people to really go for their goals in life.   Without doubt I would highly recommend Rach and I would be happy to speak with anyone interested in using her PR services. 

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.