Crisis Communications

Do you have a communications crisis?
If you were to have a crisis would you be able to recognise the signs?

Would you know how best to deal with it? indeximagesIt’s a fact that companies of a certain size or those involved in particular industries (e.g. heavy manufacturing, energy, hospitality, animal /pet care and childcare) are more prone to having incidents. It is also a fact (but perhaps a lesser known one) that businesses who have an effective crisis communication plan in place will recover much faster than those who don’t. The good news is that establishing a pro-active plan for ‘crisis comms’ is actually relatively easy to do – WHEN you know what you need and how you can do it. If you like to be prepared and think ahead of your competition then speak to RDZ PR now – there really is no time like the present.

Top Tips from our Agency Director

Rachel Hargrave – Agency Director at RDZ PR and a ‘hands-on’ PR crisis communications manager with over 20 years of in-field experience – says, “Companies who plan together, who are open and honest about where their gaps are (especially in terms of skills) and who are prepared to be pro-active in putting in place and then regularly reviewing a crisis communications plan will be in the minority for sure. That’s a real shame because outside of business we all know that when something big, hairy and unexpected comes our way we aren’t usually at our best when thinking about how to respond. A clear plan constructed in advance of a crisis helps enormously as it can be put in place quickly and simply with the full buy-in of the leadership team and senior managers.”


In response to a demand from existing clients, RDZ PR have put together a selection of workshops and one day courses to concentrate specifically on crisis communications planning. To get the best from each session we restrict numbers to a maximum of 10 people. If this is something which you’d like to explore as part of your future planning (perhaps a course for your Senior Management Team?) please get in touch. We can run the courses in-house or at a local venue of your choosing

Examples of courses we have provided:-
  • Crisis Communications; Defining Your Crises & Putting a Pro-active Plan in Place
  • Crisis Communications; Media Training – The Good, The Bad, The Uglycrisis-communications
  • Crisis Communications; Reviewing Your Plan & Testing It in The Real World
Points Covered:
  • How to forward plan for the possible crises that may occur in your industry
  • How to forward plan for the possible crises that may occur in your industry
  • How to develop the right skills in your response team
  • Media training for speaking to a hostile media
  • How to decide on the right response to each different crisis scenario
  • How to establish one master response per crisis scenario
  • How to manage communication between team members, priorities and speed of response time and action
  • Find out what NOT-TO-DO with a useful checklist
  • How to prepare a fully worked through pro-active crisis plan
  • How to Review the plan if you are in a particularly hazardous or quick moving industr

For more details complete the form below or telephone us on 01509 43 43 52

[si-contact-form form=’5′]

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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What Our Clients Say...

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.