PR is not massively complex nor is it a dark art. It is an incredibly powerful discipline which, when correctly thought about, constructed, implemented and measured will bring the most amazing results right to your front door.
Public Relations (or PR) has many definitions. Here is one official definition for you from the Chartered Institute of PR (CIPR) which can be found at www.cipr.co.uk;
“Public Relations is about reputation – the result of what you do, what you say and what others say about you.
Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
We really, really like this definition of PR but, and as we say in our ‘Free Guide to PR’ (available to download from this very website!) we quite often interchange some of the words from the above definition for our clients. It’s not a question of dumbing anything down but of what we’re saying making absolute sense of the people we’re speaking to and – even http://www.eta-i.org/tramadol.html more importantly – to their businesses. Isn’t that – ultimately – what PR is all about? Making sense to those you are speaking with and trying to engage far deeper with?
Have another read of that definition with just one or two subtle changes made to it. Does it make more or less sense to you?
“Public Relations is about raising your profile – [it’s] the result of what you do, what you say and what others say about you.
Public Relations is the discipline which looks after your profile, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its audiences.”
If you’re interested in PR then please do take a look at our ‘Free Guide to PR’. If you are already involved in PR and maybe trying to find an agency to give you a bit more support, cover a project, or maternity/paternity leave we encourage you to also download our ‘Free Guide to PR’ and have a read. You’ll certainly learn a lot about us as an agency, how we talk, how we work and what drives us.
We’d also be interested in hearing your thoughts on PR and our ‘Free Guide to PR’. Do get in touch using our contact form or by telephone to 01509 43 43 52
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What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.