Demystifying PR

August 25, 2014/Rachel Hargrave
Having been around the PR block more than a couple of dozen times now we are still amazed at the shear amount of guff talked about when it comes to PR.

Here at RDZ PR we think it’s about time that PR agencies started demystifying PR!

PR is not massively complex nor is it a dark art. It is an incredibly powerful discipline which, when correctly thought about, constructed, implemented and measured will bring the most amazing results right to your front door.

Public Relations (or PR) has many definitions. Here is one official definition for you from the Chartered Institute of PR (CIPR) which can be found at www.cipr.co.uk;

“Public Relations is about reputation – the result of what you do, what you say and what others say about you.

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”

We really, really like this definition of PR but, and as we say in our ‘Free Guide to PR’ (available to download from this very website!) we quite often interchange some of the words from the above definition for our clients. It’s not a question of dumbing anything down but of what we’re saying making absolute sense of the people we’re speaking to and – even http://www.eta-i.org/tramadol.html more importantly – to their businesses. Isn’t that – ultimately – what PR is all about? Making sense to those you are speaking with and trying to engage far deeper with?

Have another read of that definition with just one or two subtle changes made to it. Does it make more or less sense to you?

“Public Relations is about raising your profile – [it’s] the result of what you do, what you say and what others say about you.

Public Relations is the discipline which looks after your profile, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its audiences.”

If you’re interested in PR then please do take a look at our ‘Free Guide to PR’. If you are already involved in PR and maybe trying to find an agency to give you a bit more support, cover a project, or maternity/paternity leave we encourage you to also download our ‘Free Guide to PR’ and have a read. You’ll certainly learn a lot about us as an agency, how we talk, how we work and what drives us.

We’d also be interested in hearing your thoughts on PR and our ‘Free Guide to PR’. Do get in touch using our contact form or by telephone to 01509 43 43 52

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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