happy+people

Employee engagement isn’t a new thing

Employee engagement – an incentive and a by-product of award entry

Employee engagement is a subject we have mentioned on a number of occasions within this RDZ blog page. It’s a topic which many clients speak to us about and is often raised when business awards are being considered (either because clients believe that it’s something in which they already excel, or because they would like to do it better and see awards as being a way to achieve this).

The fact of the matter is that employee engagement is a topic which merits its own consideration as the implications of doing it well – or more importantly, the implications of getting it wrong – can be extensive.

More than just box-ticking

For some businesses, employee engagement is simply a case of keeping the staff happy, perhaps even a simple box-ticking exercise when appraisal time comes around. Companies who see it only in these terms will probably never reap the benefits which others who take it more seriously regularly enjoy.

A happy workforce is a productive workforce

The statement above is true, but employee engagement is about so much more than having your staff work faster or put in longer hours. The truth is that a workforce who understands the mission of their employer (and sees exactly what it is they are trying to achieve) is far more likely to want to participate positively in the process.

Authenticity is key

Of course, in order for employees to want to be part of this journey to success they need to feel that it is genuine and worthy. It should never be assumed that members of staff, at any point in their career, will not question the mission, values and activities of the company.  A ‘cover all’ mission statement borrowed from an anonymous corporation will not wash; employees want to see something specific and relevant, something which immediately resonates with their knowledge of the operation, its day-to-day objectives and the competition it faces. It should never be forgotten that those closest to the coal face often know the challenges best – and they have most at stake when it comes to their employer overcoming those challenges and rising to the top. Not everyone aspires to work only for market leaders, but most people don’t want to work for a business which is considered to be mediocre at best.

Engaging isn’t a new idea

Whilst the term ‘engaging’ might seem to be one which has just very recently come into the public domain, the idea has been in place for generations. Companies of all sizes have always been trying to reach out and appeal to their target markets (think back to the very first soap powder adverts which tried to match products with people’s lifestyles). In the same way as we know to engage our target audience to make the journey to purchase a smoother one, we now recognise that we must engage our staff to ensure that they work with us, positively contributing to progress.

Perhaps the only modern twist to the idea of engagement is that it is generally considered to be just as important to engage with the internal audience as it is to appeal to the external one.

The real cost comes from not engaging

It’s difficult to ascertain exactly what the cost of true employee engagement might be. It is entirely dependent on the steps taken and whether they are handled in-house or by an outside provider. Great examples which come to mind for us are the introduction of employee perks or the initiation of a charity project which encourages employee participation (as well as illustrating Corporate Social Responsibility) – in both cases the cost to the business is negligible whilst the benefits are potentially massive.

The cost of not successfully engaging with employees, however, is an entirely different matter. Disengaged staff will be generally disinclined to ‘got that extra mile’ and they also have a tendency to leave as soon as they see something else of interest. The arduous task of finding new recruits to replace those who have gone elsewhere is one which every company knows is extremely costly, both in terms of money and management time.

Employee engagement is something which we at RDZ take very seriously and, in conjunction with our sister company, The Awards People, are always happy to advise our clients upon. A genuine, well designed employee engagement strategy after all is yet another compelling aspect of a winning business’ story.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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Dean The Art Wizard.  www.laserengravinggifts.co.uk

Rachel is fantastic at what she does.  She is able to help you define your ambitions, develop your goals and help you grow your ideas to the stage you’re 100% happy with.  Throughout my own journey her encouragement has enabled me to really go for my dreams!  After talking to Rach I discovered the one-thing that I want to do in my life which has not yet been fulfilled.  Rach’s support has helped me believe in myself again.  Due to Rach’s assistance, we have now almost completed my very first press release which is the start of my audience growing strategy.  This will, in turn, enable me to work towards my key goal.   I look forward to continuing working with Rach in the future although I do realise I do take a lot of time up of her time!  However, I feel she also gets a real sense of satisfaction from assisting people to really go for their goals in life.   Without doubt I would highly recommend Rach and I would be happy to speak with anyone interested in using her PR services. 

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Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

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Victoria Beale, CEO, Business Live Global

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Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.