Sarah Cox

Further International Growth Strongly Suggested by Multi-Award-Winning Events Agency

Noble Events, the multi-award-winning Leicestershire-based bespoke events agency, has revealed that they are exploring plans for further international growth.

Sarah Cox, Managing Director, commented on the news saying, “We’ve worked in the Middle East since 2009 and established an office in Dubai in 2015.  Since then our work across the region has grown substantially, leading us to consider further expanding our physical presence there.  In particular we’re exploring the opportunities that Saudi Arabia offers a business such as ours having witnessed, first-hand, the plethora of opportunities there are now for women-owned businesses in the country.  We’ve seen for ourselves just how much change and progression in the business world has taken place and, because of the work we’ve already undertaken in the country for and on behalf of our clients, we’ve had good insights into the culture.  Penny, our founder and CEO, and I are ambitious and very much up for the challenges and opportunities that expanding into Saudi Arabia could offer Noble Events!  We’ve been doing our homework and we really want to go for it.  Having gone through a similar process when we set up Noble Events in Dubai, we’re not afraid of taking on this particular challenge and we want to build on the success of the events we’ve delivered over the last decade in the region”.

This year Noble Events started working with Singapore-based Beyond Activ, helping them establish their Beyond Activ EMEA Festival in Saudi Arabia after they had been badly let down by their previous agency.  Adds Sarah, “As a result of our work with Beyond Activ, which saw a 100% increase on expected visitor numbers by taking attendance over the 1,000 attendee mark, we’ve been commissioned to deliver their 2025 event.  We’ve also won two new clients who are keen to hold events in Saudi Arabia.  Both clients are UK companies who are expanding their operations into the region and these wins are in addition to the many global brands who have joined Noble Events’ client roster over the past 12 months including McLaren and Airbus. Many of these brands either have offices in the region or are interested in working in there.  Saudi Arabia is proving to be a very exciting opportunity for us and is, very definitely, a growing market for our clients”.   

This announcement follows recent industry news in which Noble Events were announced as finalists in five prestigious awards.  The Middle East Event Awards sees the agency amongst the finalists in the categories of Best Event on a Budget and Outstanding Brand Activation for their work launching the McLaren 750S in the UAE, as well as Young Achiever of the Year which recognises Dubai team member, Natasha Abourrousse, and her contribution to the agency and, more widely, the events industry.  The Global Agency Awards has included Noble Events amongst their finalists in the Best Event category for their work in Saudi Arabia for Beyond Activ – EMEA Festival 2024 as well as in the category B2B Agency of the Year.  The Conference and Events Awards have included Noble Events in the categories Best Event Agency and Best Corporate/Managed Event for their work with Bentely Motors and their ‘Extraordinary Journey’ event.  The Business Awards UK Events and Exhibitions Awards have selected Noble Events as winner of the Best Corporate Event for their work with Porsche GB and their Centre Management Conference. Finally, micebook Awards have recognised Noble Events in their Best Incentive category for their work with General Motors and also in the Best Agency category.

Adds Sarah, “It’s certainly going to be a very busy few months attending awards ceremonies!  Whilst Noble Events has enjoyed success in both our industry and UK national business awards, hearing news like this never, ever gets dull!  Our success in awards is down to the team we have both here in the UK and in Dubai.  Their passion, commitment, creativity, drive and experience enable us to continue delivering incredible events for some of the world’s most prestigious, global brands.  I’d like to thank the whole team at Noble Events for their dedication and hard work.  I hope their work is recognised with some wins and we can add to our awards tally”.

Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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