Get noticed, a few quick tips

Last week we looked into how website content might be tweaked to increase SEO bearing in mind that many users are now searching on mobile devices, some even now via voice alone.

This week we thought that it might be useful to have a quick round up of some other valuable techniques / inclusions to get the most from the content which you (or others upon your behalf) have worked so hard to put together.

Here are just a few additional elements to optimise your content;

  1. Video

Always a winner when it comes to grabbing attention and now more accessible than ever thanks to the great quality of film which can be achieved using smartphones. Whilst professional video is probably always best (and perhaps not as expensive as you may think) there’s always room for some spur-of-the-moment pieces too.  Why not take your audience on a quick tour of your facilities or introduce them to your team?

  1. Infographics

Particularly useful when your business involves a complicated process or your product is technically challenging.  A pictorial illustration can get to the most pertinent points and the best features much more easily than a long, drawn out text explanation.  With the help of a good graphic designer the infographic itself can take pride of place on your homepage like an impressive work of art!

  1. Images

It’s long been known that images work very well in social media posts as they can spark the imagination and break up what might otherwise be standard blocks of text. It’s worth remembering though that an image doesn’t simply need to be a stock photograph it can be a quote, a cartoon or an illustration.  There are no hard and fast rules other than the fact that it should be relevant…somehow at least.

  1. Questions

By this we mean the asking of questions which will stimulate dialogue and, therefore, increase engagement with your audience.  It’s a great way to get feedback and to find out the real thoughts of your target market, maybe even discovering what is important to them.  Just as in life in general we all feel just a little more valued if we are asked for our opinions rather than just being talked at.  Why not ask what users feel are the best features of your product or service?  This might then encourage more in the way of Testimonials…

  1. Testimonials and Case Studies

There are few things more powerful than a glowing testimonial.  The reassurance of hearing about the very positive experience an existing customer has had is sometimes the only thing a new potential buyer needs before making their own commitment.  Testimonials don’t need to stay on the website waiting to be found; get them onto social media and make sure the maximum amount of people see just how amazing you are.  Of course if the fabulous reference comes from an industry expert or other respected authority then it’s something you really should be shouting about.

  1. Helpful Hints and Guides

If you provide your audience with something useful then you will win their gratitude and perhaps also their respect.  Providing guides, tips and checklists confirms that you have knowledge and experience in your chosen field which, in turn, suggests a high level of expertise.  Don’t be afraid to add a little bit of humour into things if appropriate, especially if you are recommending what someone definitely wants to avoid doing, within your ‘Dos and Don’ts’!

The above list is by no means exhaustive and there are lots of individual ways to ensure that you not only grab but also hold on to the attention of your audience.  We all know that the media space is becoming increasingly crowded.  It is now more important than ever to make a great impression and get noticed for the right reasons. That is what we at RDZ PR are all about.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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What Our Clients Say...

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.