Growing Innovation

Many companies strive to be innovative. Some even pursue accreditations and awards which specifically recognise this feature, but how exactly can businesses encourage innovation within the workplace and amongst employees…

…or is it just something which needs to happen organically rather than being forced?

It’s true to say that there are many industries which attract the more inventive members of the population, science and tech companies being the most obvious examples we can think of for sure.  Inventiveness and innovation very often go hand in hand so there may be somewhat of an ‘innovation bias’ in these faster-developing areas; but do they have the monopoly on it altogether?

Indeed it may actually be true that an innovative idea within, for example, a software development company is harder to spot because it can be lost amongst many other such brainwaves, whereas a truly innovative strategy within a traditional manufacturing industry may actually shine out like a beacon amongst the realms of tried and tested operational procedures.

The question we really wanted to explore here is whether there are steps which a business can take to try to nurture a more innovative environment?  In truth we believe it’s more about creating the right conditions to allow it to grow naturally.  It’s a little like growing poppies; those sowed from seed and carefully tendered can be patchy and temperamental, however, those which simple ‘appear from nowhere’ having been offered a newly tilled and nutrient-rich soil can be both strong and beautiful.

So, here’s what we think a business should think about if innovation is to be nurtured;

  • Good communication – channels between employees and management should be as open as possible as this will let ideas and feedback flow in both directions. Inter-departmental communication should also be easy as innovation rarely affects just one area of the business and collaboration is always a good thing
  • Employee engagement – something which often goes hand in hand with good communication. It is those employees who feel most engaged within their workplace who will make the most effort to feedback ideas and these are often the seeds of innovation
  • Regular brainstorming – frequently the butt of many jokes, blue sky thinking (honestly, it’s not simply staring into space doing nothing) can be how many problems are solved and new products and processes developed. Time and space are luxuries not often afforded to our brains and boy are the results generally good when the mind is allowed to wander rather than simply firefight

These three practices are what we would describe as ‘enablers’ but, as a cautionary note, we remind our readers that innovation can, and must, never be forced, even if a much-coveted industry accolade is being pursued.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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