Harness the power of content

Here at RDZ PR we often speak about telling a story. It’s your story which will appeal to your target audience and will, at the very least, make them sit up and take notice…


…but potentially also make them take a closer look at your business, your products and services.  This is often the first important step in creating a new and loyal customer and we all know that can be a very valuable thing.

Reaching out with your story

Our job as PR experts is to help people find their story, present it clearly and get it out there in front of those who matter. It doesn’t need to be a long and complicated back-story.  Most of us have a compelling tale about what brought us to do what we do and inspiring ideas about where, ultimately, we’d like to be.  What appears to be routine to you may not be to others so, even although you may think your experience has been nothing other than normal, don’t be afraid to share it.  Unless you’re selling something very niche, the chances are that customers will have a choice of supplier from which to buy and it is the particular details of your business journey, your operation, your culture and ethos which will most probably make the all-important difference.

The power of content

Understanding this (and making the very best of your greatest features and assets) is an essential part of PR strategy, however, there are many other ways to harness the power of your story over and above the ‘top line stuff’.  This is where we start to think about content which undoubtedly is one of the most powerful tools we all have at our disposal.  Whether it is the text within your web-site, the words within your editorial piece or the things you say on your social media posts, the content you produce is an essential way for your potential customers to find out more about you and decide if you should be their brand / supplier / service provider of choice.

Using every opportunity

When most companies are constructing their website they will take a great deal of time and care to ensure that the mixture of descriptive words, images, case studies etc. paint a very accurate representation of what their business is all about.  Exactly what we love to see at RDZ.  Often, however, when it comes to the more ad-hoc, impulsive posting of information on social media sites the same level of thought is not applied and the results can be somewhat disappointing.  Taking aside the real social media faux pas which are thankfully rare and a whole different thing altogether, the point we’re making is that every post which fails to tell the audience something else (good) about you is a missed opportunity.

Don’t shy away from having an opinion

Simply forwarding an article from another source without adding something to it will say less about you than of the original author.  It’s something we all do at some time perhaps because we are overwhelmed by how good the article / report / post is and want to share it immediately – or even just because we’re in the midst of doing something else and have no time to do anything other than hit the share button.  The problem is that without adding your own comment, opinion or take on the original you’re saying very little about yourself and have, therefore, lost a chance to stand out.  If the piece you want to share is something which mirrors the way you and your colleagues feel then say so.  Admiration is seldom ridiculed and more often shows a humble, understanding side to your own nature.  If, of course it’s something which has riled you or evoked a feeling of indignance then say that you hold an opinion to the contrary.  We never shy away from expressing an opinion and, as long as it is not offensive in any way or obviously courting controversy, people will generally be interested in what you have to say.

If you have nothing good to say…

As children we were probably all told by our parents, “If you can’t say something nice, then please say nothing at all”.  We say, “If you don’t have anything interesting to post, post nothing”.  All too often now on platforms such as Linked In we see ‘what we’re doing today’ or even ‘what we’ve eaten today’ (yes, we’ve seen it!).  Despite what we said earlier about everything being interesting to someone, there are limits! Rather than simply saying what you are doing, say something about why this particular project is different – is it challenging, unusual or indicative of the kind of thing your business is really good at?  Again, the content you post should be offering some sort of indication of what your company is all about – not just providing a running commentary of your jobs list.

Whatever you’re writing, wherever you’re posting just remember that it should be offering an insight into you and your business ensuring audience want to know more!

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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What Our Clients Say...

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.