how do I look

How do I look?

As the festive season approaches we start to think about the plans we have to spend time with family and friends – and probably also the opportunity to take a few days off to recover from the manic year we’ve had.

Chances are though, you may also be thinking about how you are going to spend the quieter working days between Boxing Day and New Year, those days which are great for decluttering and planning whilst the phones and the office are just that little bit quieter.

At RDZ we take the opportunity to think about all the things we did in the year which were great – and vow to do more of the same in the New Year ahead.  We also use the time to take a step back from the day to day stuff and consider how we look to others who may not know us well or know about the services we offer.  It’s time well spent, in our opinion; a real opportunity to review and refresh – and it’s something which we would heartily recommend to all you very busy business owners and managers out there.

Here’s our Top 3 Tips on what you could include in you ‘mini MOT’ during those quieter days;

  1. Test drive your website

Put yourself in the place of a visitor to your website who knows nothing about your company.  Do you get a real feel for what you are all about within the first minute or so of being on the home page?  If not, you may be losing potential customers or attracting the wrong kind of customer altogether.  If you’re happy that it is a true representation which can be processed quickly then go a step further and test whether your navigation allows you to access further detail efficiently, without the distraction of irrelevant information.  Visitors to your website will be as busy as you are, so they want quick answers to their queries.  Check your contact page and make sure you’re not losing anyone at that critical point either, reminding yourself just how valuable a submitted website enquiry can be.

  1. Make sure you are looking fresh

Consider the imagery you are using throughout your business, be it on literature, on your website or your social media.  If you use stock images on a regular basis make sure you’re not just looking like every other business out there – could you be sourcing more unusual or quirky images elsewhere?  Also think about your own photos and whether they actually still look like you.  We might all want to look 10 years younger but simply using a headshot that’s 10 years old is kind of cheating!! Why not think about combining a refresh of headshots with the gathering of new imagery by arranging for a photographer to come and do some fun (or serious, your call) photos of you and your team in action and get some real life images to personalise every element of your marketing media.

  1. Pick on a customer

Choose a client who has been with you for a significant time, one who is representative of the majority of customers you have. Consider the communication and contact you make with that client – the ‘customer journey’ if you will.  Are you letting them know of developments within your business (expansion, new technology, award wins perhaps?) or do you have a very distant relationship where you effectively just wait for their regular orders to arrive?  Early in the New Year is a great time to touch base with people and discuss plans for the next 12 months – could you schedule in some time to meet with your best clients in January?  It may be time well spent.

So these are just a few ideas we thought we’d throw out there, based on how we here at RDZ like to use the kind of time which is easy to use less productively. Reviewing your business is a very important, and often a very fruitful, thing to do and what better time to do it than just before the shiny New Year, with shiny new possibilities, begins…

If you decide that your PR is something which could do with a refresh in 2020 then get in touch via rachel.hargrave@rdz-pr.co.uk and we could be one of your productive January meet ups which changes the future of your business forever!

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.