How many blogs are enough?

Here at RDZ PR HQ we are often asked the question ‘How often should I be blogging?’

Some clients feel that they should be posting daily, others weekly; some even think that 1 or 2 posts per month is where they aim to be. So what do we generally tell our clients in terms of guidance?

The answer is not a straight-forward one. There is no such thing as a target figure (although some digital marketers might say the idea is to blog as often as possible) and it really is totally dependent on your business, your market and what you are trying to achieve. So, no magic number to be revealed here, but we do have a few tips which we hope might make the decision just that little bit easier: –

  1. Set your blogging objectives early and try to keep to them

We’re not suggesting you have to post at exactly the same time on exactly the same day every week but there are few things more frustrating than looking at a company’s blog page which had weekly posts for the first 6 months but was then last updated in 2016. Initial impressions – the ones that count – are that the company is no longer active, or indeed is closed for business.

  1. Don’t over-post simply to get something out there

A meaningless post will be spotted immediately. We’ve all read things from companies or individuals which leave us a bit perplexed as to what the aim might have been. If it’s pointless then it’s potentially damaging, so hold off rather than post for the sake of simply showing activity. Wait until you have something meaningful or interesting to say, your audience will forgive a ‘lull’ more readily than they will forgive you for a meaningless post.

  1. Vary your content

It’s great to hear about what’s going on at HQ but stick to what might actually be of interest to the audience. Your lunch choice may have been an inspired one but, other than the sandwich shop owner who gets a mention, no-one is particularly interested. It’s also worth noting that a constant stream of internal news suggests that you are oblivious of anything going on outside of your own bubble and that’s not good for building strong relationships. Add some opinion pieces or comment on more general happenings to dilute down the focus on your own itinerary.

  1. Don’t try to tackle too much in one post

If you really want to provoke some thought from your audience, don’t try to cover too many topics in one post. If you are talking about related issues that’s fine (subjects like Brexit for example generally go off at all sorts of tangents) but try as much as possible to stick to one point per post. It is better to delay a second subject to your next blog than squeeze it in with something else. Readers are generally turned off by anything over 1000 words and in our opinion 500-600 words is probably the optimum length to keep your audience engaged.

Blogs are a fantastic opportunity to create original content and to position yourself as you want to be seen but before you hit the send button have a quick check to make sure the story you are telling is one which does you justice. Of course, for those who have a severe aversion to writing or struggle to find the time, there are a great bunch of people out there (including RDZ of course!) who can take your brief and blog on your behalf – there’s no shame in it!

Posted in

Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

No risk with a FREE initial 45 minute consultation

To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.

For your FREE consultation simply pick up the phone and call us today on:

What Our Clients Say...

Dean The Art Wizard.

Rachel is fantastic at what she does.  She is able to help you define your ambitions, develop your goals and help you grow your ideas to the stage you’re 100% happy with.  Throughout my own journey her encouragement has enabled me to really go for my dreams!  After talking to Rach I discovered the one-thing that I want to do in my life which has not yet been fulfilled.  Rach’s support has helped me believe in myself again.  Due to Rach’s assistance, we have now almost completed my very first press release which is the start of my audience growing strategy.  This will, in turn, enable me to work towards my key goal.   I look forward to continuing working with Rach in the future although I do realise I do take a lot of time up of her time!  However, I feel she also gets a real sense of satisfaction from assisting people to really go for their goals in life.   Without doubt I would highly recommend Rach and I would be happy to speak with anyone interested in using her PR services. 

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.