How many blogs are enough?
Some clients feel that they should be posting daily, others weekly; some even think that 1 or 2 posts per month is where they aim to be. So what do we generally tell our clients in terms of guidance?
The answer is not a straight-forward one. There is no such thing as a target figure (although some digital marketers might say the idea is to blog as often as possible) and it really is totally dependent on your business, your market and what you are trying to achieve. So, no magic number to be revealed here, but we do have a few tips which we hope might make the decision just that little bit easier: –
- Set your blogging objectives early and try to keep to them
We’re not suggesting you have to post at exactly the same time on exactly the same day every week but there are few things more frustrating than looking at a company’s blog page which had weekly posts for the first 6 months but was then last updated in 2016. Initial impressions – the ones that count – are that the company is no longer active, or indeed is closed for business.
- Don’t over-post simply to get something out there
A meaningless post will be spotted immediately. We’ve all read things from companies or individuals which leave us a bit perplexed as to what the aim might have been. If it’s pointless then it’s potentially damaging, so hold off rather than post for the sake of simply showing activity. Wait until you have something meaningful or interesting to say, your audience will forgive a ‘lull’ more readily than they will forgive you for a meaningless post.
- Vary your content
It’s great to hear about what’s going on at HQ but stick to what might actually be of interest to the audience. Your lunch choice may have been an inspired one but, other than the sandwich shop owner who gets a mention, no-one is particularly interested. It’s also worth noting that a constant stream of internal news suggests that you are oblivious of anything going on outside of your own bubble and that’s not good for building strong relationships. Add some opinion pieces or comment on more general happenings to dilute down the focus on your own itinerary.
- Don’t try to tackle too much in one post
If you really want to provoke some thought from your audience, don’t try to cover too many topics in one post. If you are talking about related issues that’s fine (subjects like Brexit for example generally go off at all sorts of tangents) but try as much as possible to stick to one point per post. It is better to delay a second subject to your next blog than squeeze it in with something else. Readers are generally turned off by anything over 1000 words and in our opinion 500-600 words is probably the optimum length to keep your audience engaged.
Blogs are a fantastic opportunity to create original content and to position yourself as you want to be seen but before you hit the send button have a quick check to make sure the story you are telling is one which does you justice. Of course, for those who have a severe aversion to writing or struggle to find the time, there are a great bunch of people out there (including RDZ of course!) who can take your brief and blog on your behalf – there’s no shame in it!
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I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.