
How To Measure PR Results
Many business owners believe that it is impossible to measure any tangible results from PR, but this could be because their previous campaigns were not successful enough to give them any measurable impact.
So is PR really the immeasurable and mysterious phenomenon businesses often believe it to be?
With the increase in use of social media within PR campaigns and the availability of a host of online tracking and analytic tools (many of which are free or next to no cost at all) it has never been easier to measure the impact and results of your activity.
Which results should be measured?
This question can only be answered by asking the fundamental question – why am I running a PR campaign? Is it to raise brand awareness? Is it to communicate a change of business direction with employees? Is it to grow market share and sales? Is it to launch a new product or service?
Once you are clear on your ‘why’ then you will soon start to see what the important measures are to you and what you need to put in place (if anything) to measure results.
What gets measured – gets done
Every business owner knows this is true, and it is also true about PR. At RDZ PR Agency there are seven major methods we use to measure results for our clients and depending on the style of campaign – sometimes many more.
Here are the top seven results that you should be measuring every month: Press Clippings, Media Impressions, Content Analysis, Website Traffic, Lead Sourcing, Market Surveys, and Social Media Mentions.
If you would like to find out more about how to measure these for your business or industry sector, you can book a FREE 2-hour consultation with the RDZ PR Agency Director, Rachel Hargrave, by calling: on 01509 43 43 52 where you will receive three easy actions to take away for your business.
For more information on this and other PR topics you can also download our FREE PR guide from www.rdz-pr.co.uk
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