How to Plan a Simple PR Campaign
Whatever the time of year, it is always a good time to look at your business goals and objectives and see if you achieved them. If not, it’s time to plan a new campaign!
Brand Success in Sales Profit
Did you see the increase in sales and profit that you planned? Has your brand been at the forefront as you wished? If yes, then huge congratulations are in order. If not, what happened? It’s far too soon to be able to blame Brexit or the Trump effect, but learning from the good and the not so good can be hugely beneficial when creating your next twelve-month plan. After all few of us want to repeat mistakes.
Starting from a PR Point of View
It should begin with a clear set of agreed campaign objectives. Campaign objectives are a list of things you can measure and track that will show what success looks like for your business. Nothing more, nothing less. An example could look like this:
PR Campaign Objectives
- To significantly raise our profile across local and regional media
- To have a presence in the media of interest to our target market and clients
- To increase our impact in our trade or industry media
- To build relationships with the media including journalists and bloggers to become the first port of call when topics relevant to our products, services, and industry are being discussed
- To become known within our industry as thought leaders and to maximise on the opportunities this will present
Loud and Clear!
With a crystal-clear set of campaign objectives, it’s easy to create a focused and strategic, forward-looking PR plan. If this is your first PR Campaign and you would like some advice, give us a call on 01509 43 43 52 or book a FREE one hour introductory meeting to receive three easy actions to take away for your business.
Meanwhile, download our FREE Guide to PR at www.rdz-pr.co.uk
No risk with a FREE initial 45 minute consultation
To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.
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I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
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