Is relationship currency really a thing?
…and to get to the crux of what it actually means.
So, the pieces we’ve seen mostly reference a book recently published by Carla Harris, Vice Chair at Morgan Stanley. Her book, entitled “Strategize to Win; The new way to start out, step up or start over in your career”, points out that it is no longer enough to focus solely on your performance at work. She speaks about the real power you have within your organisation being more about the relationships you make rather than the deals you close or the projects you complete.
Coffee may not just be for closers
Unlike the ‘coffee is for closers’ days of the 80’s and early 90’s so elegantly represented in the movie Glengarry Glen Ross, the corporations of today are much less likely to be meritocracies. Whilst getting on with the day job and meeting expectations relating to workload and quality is still essential to remaining in employment and guaranteeing good future references, the fastest route to promotion it would appear comes through having a good network of supporters in the higher echelons of the organisation who will not only remember who you are, but hopefully like the way you think.
Standing out from the list
Harris illustrates the difference between ‘performance currency’ and ‘relationship currency’ by considering the situation of redundancies being issued. In her opinion, the consistent hard work you have done will get you some way towards the top of the list – to safety if you will – but it will be the relationships you have nurtured which will make someone stand up and speak up on your behalf, separating you from the others on the list whose performance records might just match yours.
Making it personal
At RDZ PR we think there is definitely something in the suggestion that you should spend at least as much time, if not more, on building solid relationships within your company (at all levels) as you spend on your deliverables. It mirrors the advice we give to our clients to ensure that they’re engaging with their target audience at all times; communicating in a way which makes them more than just the company providing a service and introducing a much stronger element of personality. If an end user knows, and hopefully likes, the faces behind the service or product then the loyalty and bond is so much stronger, and the resulting business relationship will stand a much better chance of surviving challenges in the longer term. We all as individuals know that it is much easier to end an arrangement with a faceless corporation than with a local independent trader who you have at least some level of personal connection with.
So, whether we’re talking about an individual who wants to protect their career prospects or a company who want to consolidate their customer base, the principle appears to be very much the same. Regular, positive interaction and shared experiences are far more valuable than simply making sure the job is done well – although we do feel it is our moral responsibility at this stage to point out that relationship building may not actually be possible if the employer or client’s minimum expectations are not being met in the first place!!
PR, in our humble opinion, is about more than just raising profile. It’s about allowing your audience to get an insight into what you are all about; good reviews are very powerful, but an understanding of the hard work you put in behind the scenes to merit such glowing testimonials is the most powerful thing of all.
No risk with a FREE initial 45 minute consultation
To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.
For your FREE consultation simply pick up the phone and call us today on:
What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.