Is your website voice ready?
Taking that idea just a little further, have you considered if your website is voice friendly?
Well, it may be a very worthwhile exercise when you consider the following;
- Recent stats from Google show that 41% of adults and 55% of teens use voice search daily
- 20% of all Google mobile queries are voice searches
- As of June 2019 over 20% of UK households have smart speakers
- By 2020 it is conservatively estimated that over 50% of ALL searches will be by voice
Why do people choose to search by voice?
A voice search is, on average 3.7 times faster than typing (we can get through 100 – 150 words per minute vs 30 – 40 when we use the keyboard) so speed is most definitely a factor. We live in a world where instant is becoming the norm and people want answers now! Convenience too is high on the agenda since we are now often searching whilst we are doing something else and, therefore, don’t necessarily have free hands to type. Finally there’s accuracy; the ability to use longer, more detailed search terms when we speak means that the results we have returned to us will be more specific too.
One of the fastest growing trends is the ‘near me now’ search. Requests to find a product, store, restaurant… in fact anything close to our location are rising fast, growing by around 150% in the last two years alone.
Websites need to work a little harder rather than simply waiting for clicks
Google is now actually more ‘answer engine’ than ‘search engine’. It is more likely that you will be served the actual answer you sought than be presented with a number of websites to choose from. With no results to sift through and no further choices to make, you get your answer quickly – but on the down side for businesses, they get fewer organic click throughs.
Here is where the step change in website design comes into play. Content needs to give people direct answers to their questions in order to be considered by Google. Websites which make it difficult to extract facts and easy responses simply won’t be used and their content may never be presented.
What is Key with Keywords
Keywords are still… well, key. That’s a fact that hasn’t changed. What has changed, however, are what good, effective keywords look like. For search the most important things to remember are;
- Natural sounding keywords will match voice search queries best
- Robotic-sounding keywords will have the opposite effect so avoid these at all cost
- Jargon will seldom be used in searches, therefore, investing in jargon based keywords is not advised
- Use of question keywords is growing. Think what, why, who, where and how (a great reason why FAQ’s pages are great for providing effective content)
- Whilst voice search questions are getting longer, answers are getting shorter so a good keyword string will be less than 30 words
Thinking even more generally;
- Loading speed of a voice search is over three times faster so make sure your site speed is good
- Sites with lots of links rank higher when it comes to voice search
- Domain Authority trumps Page Authority in the ranking of voice so focus on building the former rather than the latter
It may seem like there is a lot to change if you are to move your website to a more voice-friendly position, but it is worth remembering that you won’t be missing out totally as things are at the moment. At RDZ we’d suggest that the integration of more voice oriented keywords and page styles is something which you can add gradually, perhaps beginning with a new FAQ or Q&A section.
Putting the who, what, where and why detail in there may also lead to some ideas for posts to use elsewhere. You know how the team here love a god blog post!
No risk with a FREE initial 45 minute consultation
To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.
For your FREE consultation simply pick up the phone and call us today on:
What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.