New avenues, same talents required

OK, we think it’s fair to say that there has now been an irreversible move towards on-line strategies within the world of PR, but we say, ‘Don’t panic!!’.

There’s still no need to start getting rid of every member of the workforce over the age of 25; those of us who fall outside of the Millennial category still have talents which can be put to very good use.

Admittedly, we write this post with our tongues placed somewhere close to the side of our cheek. The point we’re trying to make is that, whilst the traditional vs on-line mix has most definitely shifted towards the latter, many of the skills which were essential when words were printed are still VERY relevant in this new age where we are making a virtual impression. In fact, the ability to write good content is probably more important now than it ever has been in the past.

The reason for this? In an average day we are all now bombarded with so much information across a variety of platforms and there is a real risk of it all becoming a conglomerated mess of white noise. To stand out amongst the throng – and after all, that IS one of the main objectives when trying to convey a strong message – there is a greater requirement than ever to make sure that your content is different to and better than everything else out there.

When we speak of ‘good content’ we do not for one minute suggest that it needs to contain the longest words, the most complicated sentences, Victorian-style prose. Yes, the grammar needs to be good and yes, correct spelling / tenses / terminology is non-negotiable, but the single most important factor is that it must be INTERESTING. It may be difficult to gauge what will grab the interest of every person (and to try to please everybody we realise, with increasing certainty, is an impossible task) but the key to at least standing a chance of shining brightly is to write something which is thought-provoking.

Sadly we often see exactly the same content being regurgitated across the internet. If we are simply presented with the same facts, the same stats, the same obvious conclusions then we tend to switch off. The most effective pieces are those which make us reconsider our opinion, educate us on a topic we knew little about or perhaps even simply entertain us. The ability to write in this way, regardless of the word count or format, is a talent which has been put to good use for many, many years in printed media.

The suggestion we non-Millennials are trying to put forward here (whilst trying to secure a place for our brethren in the foreseeable future) is that a good PR campaign today continues to be a mix of on-line and traditional media and, whilst the proportions of each will inevitably continue to change, the need to generate ‘text with a purpose’ will not. In most organisations (as in most PR companies) there is a broad range of skills to call upon and effective utilisation of each and every one of these is undoubtedly the key to clear messaging and, ultimately, making the best impression.


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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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Dean The Art Wizard.

Rachel is fantastic at what she does.  She is able to help you define your ambitions, develop your goals and help you grow your ideas to the stage you’re 100% happy with.  Throughout my own journey her encouragement has enabled me to really go for my dreams!  After talking to Rach I discovered the one-thing that I want to do in my life which has not yet been fulfilled.  Rach’s support has helped me believe in myself again.  Due to Rach’s assistance, we have now almost completed my very first press release which is the start of my audience growing strategy.  This will, in turn, enable me to work towards my key goal.   I look forward to continuing working with Rach in the future although I do realise I do take a lot of time up of her time!  However, I feel she also gets a real sense of satisfaction from assisting people to really go for their goals in life.   Without doubt I would highly recommend Rach and I would be happy to speak with anyone interested in using her PR services. 

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.