Personal Branding in PR
One of the predicted trends for 2019 (yes, we are already looking forward into the next year – sorry, it’s one of those things we can’t help but do!!) is a marked increase in the use of Personal Branding.
Now, Personal Branding can, as the name suggests, refer to an individual building a profile for themselves in order to create a buzz or to impress their desired audience. The specific type of Personal branding we are interested in at RDZ PR is that which has been filtering in to corporate campaigns for a number of years now; the personalisation of a brand by the presentation of more detailed information on the people behind the product.
In the past corporations were, in the main, relatively faceless. We knew about products, we knew about locations and we even sometimes got to learn a bit about company history. What we very seldom got to hear about was the people who were making the main decisions and, ultimately, making a healthy profit off the back of the loyal clients buying their products and/or services.
The shift in play now is that the audience (i.e. the target market) expects to know a lot about the personalities involved in a brand – probably because we feel that we should identify with them or indeed want to like them, to give ourselves further justification for buying whatever it is they want to sell to us.
This may just be sounding a little bit ‘social media related’ and for the younger generation that is the most likely platform where the majority of buying decisions will be made. For us here at RDZ and the wonderful clients we work with, the reality of Personal Branding is, well, a little more real. In our experience we have seen the positive effects a business can achieve by letting their potential clients see a little more of what goes on behind the scenes and who is involved at the sharp end of the operation.
Even in the case of industrial, manufacturing companies we never shy away from the fact that the customers (be they end consumers or another business) like to get to know what the structure of the business looks like, who does what and what matters to them as individuals. Family businesses have been very early adopters of this move away from corporate shyness. Perhaps it has come from the fact that they are generally very proud of their heritage or because they like to show that family values are at the heart of what they do. Whatever the reason, the addition of personality to the product they are selling is working – and working very well.
The idea of Personal Branding is not a particularly complicated one and has been subtly used for some time – think of the number of brands who are very proud to advertise that they are family companies for instance. What’s new is the fact that the level of detail sought by the audience is much deeper and that there are now a huge number of routes available to get the message in front of a significant number of people. Indeed, many of these channels are designed specifically for the upload of content which lends itself particularly well to personalised likes, dislikes and opinion.
Personal Branding will most definitely continue to be an important part of the RDZ PR mix into 2019. But then again, we have such wonderful clients that we’re desperate to show them off and let everyone else see how great they really are too!
No risk with a FREE initial 45 minute consultation
To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.
For your FREE consultation simply pick up the phone and call us today on:
What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.