PR-News-Release

PR News Release

September 9, 2015/Rachel Hargrave
A PR news release, otherwise known as a press release, is a written release from a company, organisation or individual directed at the media.

PR News Release

It should be announcing something newsworthy. Why do we say ‘should’? Well we do on occasion find that clients or prospective clients get very, very passionate about what they want to say but forget that it has to resonate with the media in order for them to publish it and / or cover it on the radio / TV.

If it’s self-publicising with little to no newsworthy content it will get passed to the advertising desk (best case) or just deleted (worst case).

If it’s picking up on old news and trends it may be treated similarly.

So what do you do? Be brutal with yourself. Is your story really newsworthy? If it is proceed. If it isn’t, it really is time to rethink. All is not lost, however, dig through the media of interest to you and find out what they are currently covering. It may well spark a fresh idea in your head that you can speak into with authority and expertise.

Our top tips:

  1. If you send a press release in expect it to be used. If you don’t want it to be used until a specific date ensure that you write EMBARGOED UNTIL [insert date here] and the media should respect that. It does help to have good relationships with members of the media here too!
  2. Look at what the media of interest to you are covering and ask yourself if you can speak meaningfully into any of the topics they are currently covering. If so, get in touch with them and let them know that you have experience, background, an opinion on X,Y,Z. They are usually looking for new comments from people / businesses who haven’t commented before so this could be your way in!
  3. Don’t just release one press release and then no more. Even if your first press release doesn’t get used (‘land’) don’t get disheartened. Call up a friendly journalist and ask them why. Take the learning and implement. You’ll get there!

 

Here’s an interesting fact. Did you know that the first modern press release was created by Ivy Lee in 1906? Nope. Neither did we!

For a free PR review contact our agency director Rachel on 01509 43 43 52 or complete the form below.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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