PR News Release
It should be announcing something newsworthy. Why do we say ‘should’? Well we do on occasion find that clients or prospective clients get very, very passionate about what they want to say but forget that it has to resonate with the media in order for them to publish it and / or cover it on the radio / TV.
If it’s self-publicising with little to no newsworthy content it will get passed to the advertising desk (best case) or just deleted (worst case).
If it’s picking up on old news and trends it may be treated similarly.
So what do you do? Be brutal with yourself. Is your story really newsworthy? If it is proceed. If it isn’t, it really is time to rethink. All is not lost, however, dig through the media of interest to you and find out what they are currently covering. It may well spark a fresh idea in your head that you can speak into with authority and expertise.
Our top tips:
- If you send a press release in expect it to be used. If you don’t want it to be used until a specific date ensure that you write EMBARGOED UNTIL [insert date here] and the media should respect that. It does help to have good relationships with members of the media here too!
- Look at what the media of interest to you are covering and ask yourself if you can speak meaningfully into any of the topics they are currently covering. If so, get in touch with them and let them know that you have experience, background, an opinion on X,Y,Z. They are usually looking for new comments from people / businesses who haven’t commented before so this could be your way in!
- Don’t just release one press release and then no more. Even if your first press release doesn’t get used (‘land’) don’t get disheartened. Call up a friendly journalist and ask them why. Take the learning and implement. You’ll get there!
Here’s an interesting fact. Did you know that the first modern press release was created by Ivy Lee in 1906? Nope. Neither did we!
For a free PR review contact our agency director Rachel on 01509 43 43 52 or complete the form below.
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I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.