The Beginners Guide to PR

This course has been written specifically for anyone interested in using PR to help them raise their profile or that of their business, but is fresh to PR and needs help understanding what their first steps should be. ​This brand new programme covers;

• What PR is (and isn’t)
• Why you should consider using PR
• Why a PR strategy works
• How to define your PR goals and objectives (what does success look like for you?)
• What PR words and phrases mean
• FREE PR Resources available to you right now
• A template PR Plan for you to begin using and creating your very own PR Plan!

Support materials include an interactive PDF coursebook, supporting videos, templates and checklists. When you complete this course Rachel will also arrange with you an RDZ PR Gamechanger Call where, together, you’ll map out your next steps ensuring that you turn what you’ve learnt about PR into actionable steps for you and your business.