
Public Relations Measurement and Evaluation
‘Which results should I be measuring?’
This question can only be answered by going back to the beginning and asking yourself the fundamental question – why am I running a PR campaign? Is it to raise brand awareness? Is it to communicate a change of business direction with employees? Is it to grow market share and sales? Is it to launch a new product or service? Once you are clear on your ‘why’ then you will soon start to see what the important measures are to you and what you need to put in place (if anything) in order to measure results.
For a FREE PR guide contact our agency director Rachel on 01509 43 43 52 or complete the form below.
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