RDZ clients – perfect in every way (well, we think so!)

This week I’ve been carrying out a bit of a review on our current client list to get an idea of where the majority of our business comes from.  

This hasn’t been a formal review (the kind we do for each of our clients individually) but more of an exercise to check my own ideas of what our average client looks like.  We, of course, already know that they are anything but average!

Now, the normal structure of a story is to build up to a conclusion, but I am going to turn that on it’s head and let you know the outcome of my review right here, right now.  The majority of our clients share a set of features which are (in no particular order of importance because we love them all):

  • Vision
  • Ambition
  • Determination
  • Drive

To the untrained, or perhaps cynical, eye those four features may seem to be pretty much the same but let me explain:

  • Vision is the ideal or goal our clients wish to reach
  • Ambition to be the very best is what heads them off on their course of greatness
  • Determination is what keeps them on that path (sometimes when others, and events, around them are telling them to give up)
  • Drive is a special little factor which most commonly links back to the reason they wanted to be successful in the first place

Quite a few of the companies on our client list are family businesses.  As I covered in an earlier blog, family-run organisations have some unique qualities which make them strong and successful, with ambition and drive being perhaps the most obvious of these in our opinion.  Another common factor we see in almost every family company is the massive amount of support shared between the generations and between brothers and sisters, nieces and nephews, wives and husbands…

We’re also very lucky in having some very strong individuals within our customer portfolio.  We love a strong personality, mostly because we know that it sits well with all those other PR-savvy characteristics: confidence to run with a plan, understanding of brand-building timescales and a willingness to stick the head above the parapet and be both seen and heard – loud and proud.

It may sound like we’re looking for easy-pickings when we consider who would be an ideal RDZ client (i.e. those who already appreciate the value of a PR campaign) but in truth we have, through experience, learned that we work well with those who are willing to put in time and effort on their side.  These ‘invested’ businesses tend to get the most from the campaigns we put together and their results are further amplified when they are open to additional actions to raise and enhance profile.

On a lighter note, we also remarked on how likeable each of our clients are in their own right.  A good personal relationship is never a given in this, or any other, industry but we’d gladly go for a beer (or a non-alcoholic alternative imbibement) alongside those we do business with.  The formation of RDZ was, in part, a reaction to some of the sillier things going on within the corporate PR world and part of our wish-list was to look for clients who we liked and understood.  It may not be mutual in every case (but we’d like to think it is!) but so far, we seem to be doing very well on that front.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

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Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.