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RDZ PR Campaign Checklist

December 13, 2016/Rachel Hargrave
Do you have a PR Campaign checklist?  To compose and manage your own successful PR Campaign, you need an easy checklist that will help you create a strategic PR plan to give you the results you want.

PR campaign checklistRachel Hargrave, Agency Director of RDZ PR says:

“For any PR campaign to succeed you need crystal-clear campaign objectives. These will enable you to build an appropriate PR plan, without diluting the message or the result.”

Campaign Objectives Explained

It could be increasing turnover or bringing new products to market, but your PR Campaign needs to establish exactly where you are now as a business, and where you want to be by this time next year.

Whatever the answer to this question forms the success measure for your PR Campaign and how you will know if it has been achieved. Here is an easy checklist of questions to ask about your business:

PR Campaign Checklist

  • What do you do as a business and what do you want to do in the future?
  • Who are your clients and who would you like them to be in the future?
  • What do they buy from you and what else do you want them to buy from you?
  • What is the business doing best at right now and could this be replicated?
  • Who are your competitors and will they stay the same in the future?
  • What do your competitors do differently, and could it work for you too?

Gap Analysis Gives You Direction

Studying the answers to these kinds of questions will clearly show the gap between where you are and where you want to be. It is from these thoughts that you will establish your campaign objectives.

These will be different for every person, every business, and every organisation which is why every PR Campaign is different for each and every client.

There isn’t an ‘off-the-shelf’ package, but there are similar objectives which can be achieved in different ways depending on your market place or industry, the size of your corporation and the geographical location that you wish to dominate.

RDZ PR Agency in Leicester

Rachel has worked in comms and PR for over 23 years and manages RDZ PR, a successful PR Agency in Leicester specialising in brand management and PR for businesses predominantly based across the East Midlands.

If you would like some advice about your next PR Campaign and how to set achievable objectives call Rachel on 01509 43 43 52 and book a FREE one hour introductory meeting where you will receive three easy actions to take away for your business.

Meanwhile, do download our FREE Guide to PR at www.rdz-pr.co.uk

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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What Our Clients Say...

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.