Reality can be so much better than fiction
Taking to one side the more playful culprits – the ‘who did what to whom’ celebrity gossip stories which feature more opinion than fact – there are three main forms which fake news tends to take:
- Misinformation – perhaps the most serious form which has no other objective than to mislead the audience
- Spin – information presented in a very one-sided manner which fails to identify any negative aspects or indeed present any positive features of ‘the other side’
- Non-balanced reporting – subjectively favouring just one subject or side of a particular argument and ignoring any alternatives
The main purpose of creating fake news is generally to either enhance one’s own profile or to discredit that of another. The publishing of falsehoods also seems to be successfully used by those wishing to generate revenue in the form of clicks or advertising opportunities.
From a business point of view, any involvement at all with ‘altered truths’ is particularly treacherous and resisting temptation is essential (even at those low points when any new potential revenue-generating streams start to look attractive). The main damage to be caused in being associated with fake news is most definitely loss of trust, not only that of existing clients and target market but of peers and contacts – essentially everyone who will influence the future success (or otherwise) of your business.
But hasn’t PR simply always been a way of ‘bending the truth’ anyway? Most emphatically we say No! Certainly not if it’s done with any degree of decency. There may have been a time in the dim and distant past where advertising statements were made with the need for a considerable pinch of salt and publicity stunts may have been a common occurrence, but we’d like to think we’ve come a very long way since then.
AT RDZ PR we’re great believers in the power of truth and we encourage our clients to find their own story. In many cases the business journey of a company or individual is intriguing and, without the need for embellishment, will entertain and inspire others. There may be a need to record the story in such a way as to ensure maximum engagement with the audience but that’s exactly what we specialise in. We know what works and what simply fades into the background and we like to shout (efficiently and effectively) from the rooftops about the true and amazing feats of the fascinating people we work with.
Who needs fake news when real life can produce the kind of narrative everyone wants to hear about?
No risk with a FREE initial 45 minute consultation
To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.
For your FREE consultation simply pick up the phone and call us today on:
What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.