So what is all this engagement stuff about then?
Well, that is a question I often hear when talking to business leaders about the very significant competitive advantage that can be gained by having an employee-centric culture at the heart of any business. And I really do mean any business, regardless of size, sector, country or complexity.
The financial case is one that can interest the most sceptical Finance Director, and there are lots and lots of good stats and data out there which make for compelling reading.
I prefer not to trot out lots of numbers, just a simple, proven fact that engaged employees are much more likely than their disengaged colleagues to be productive, work smarter, stay with you longer and offer high levels service excellence in their dealings with your customers. If your people don’t love your business, your customers will have the same feeling.
So – how to ‘do’ engagement? Actually, you don’t ‘do’ engagement. It is an all-embracing cultural approach that extends far beyond the annual staff festive bash or the free coffee and parking space. And it starts at the top. Your people need to trust and respect their leaders through fine words being matched with positive actions, all of the time to all of the people.
UK PLC has probably never been more in need of an engaged workforce than right now and we are fortunate to have some world-leading research conducted by David McLeod and Nita Clarke back in 2009 (The UK coalition government was concerned about the productivity gap between us and the rest of the G12). Hah! If they thought it was bad then…….
Anyway, back on message, McLeod and Clarke studied how the really successful companies engaged their workforces, across every sector, and it boiled down to 4 key differentiators that set the high flyers apart from the laggards: –
- The strategic narrative – a grand-sounding title but really means that everyone understands what the business is about, where it came from, where it is going and why – and they buy into it
- Line Managers care about the people in their teams – and they demonstrate it EVERY day
- Everyone in the business has a voice – and is listened to
- Leaders walk the talk – in everything they say and everything they do.
So, that’s it. Simple really.
The single best way to get started on the journey to the huge benefits all this can bring to a business is to ask everyone (and I mean everyone), confidentially, what they think about working around this place. Likes, dislikes, what can be done better, what can be stopped, what can be started, and much more. The results often amaze and rarely disappoint. Then it is the actions taken that make the difference.
And that is where we come in. We offer a completely free (and I mean free) no-obligation survey with free advice (based on the results) thrown in for good measure. Sound too good to be true? Just try us or read some of the things people say about us.
John Jennings and Chris Cooper are employee engagement experts who help businesses achieve great results with simple strategies and they very kindly agreed to share their knowledge in this guest blog piece.
For more information or to contact john or Chris please visit http://chriscooper.co.uk/
No risk with a FREE initial 45 minute consultation
To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.
For your FREE consultation simply pick up the phone and call us today on:
What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.