Still not quite sure if you’re ‘doing’ PR
Now in previous blogs we’ve had a go at explaining what PR is since it is an often-misunderstood profession and is frequently linked with glitz and glamour (not our style, we’re very much more grime and endeavour). This week we thought we’d look at the 3 main questions, and their associated answers, which we hope will cover the ‘what you always wanted to know but were afraid to ask’ topic.
Question number one, akin to the meaning of life…
- What is PR?
Essentially it’s the business of persuasion; convincing an audience to promote your idea, purchase your product, support you or recognise your achievements. The Public Relations Society of America settled for an official definition as it being “a strategic communications process that builds mutually beneficial relationships between organisations and their public.” We’d like to add that PR can also protect, enhance and build reputation through communication across various platforms.
Followed usually by question two…
- Isn’t PR just the same as advertising or marketing?
No. Public Relations can be considered as earned media whilst advertising is purchased media. In other words, unpaid vs paid and a whole different thing, although often used together. Advertising would be the actual ad placed within a newspaper whereas PR would be the editorial piece which you have convinced the reporter to write about your company / product / service.
And then, drilling down into a little more detail…
- What do I need to consider in my PR strategy?
You need a story. It may not be a complete story as yet, but it is something which can be developed – and you need to get it out there. You must remember that journalists, speakers, bloggers and other influencers won’t just print / post / repeat anything you offer up to them; they will ask “what’s in it for me and my audience?” A good sense check before releasing your story into the open world for consideration is to ask yourself: What’s the story? Why should I care? Why is it relevant right now? Of course, rather than create your own story you may sometimes get the opportunity to follow a story. This may be a world event, breaking news or a financial crisis but it is something current and upon which opinions are sought. Done well, this is a chance to become a thought-leader, one respected by others – a voice to be listened to, recognised, supported…which conveniently brings us right back to point 1!
So, a good PR agency will help you develop your story and get it the attention it deserves, from the audience who matter to you – and in doing so will take you closer to achieving your business objectives. In our opinion (humble as that may be) the very best PR strategies are those which are clear, supported at the highest level within the business and ‘owned’ by those responsible for the future of the company. At RDZ we’ve been very lucky to work with many clients who have benefitted greatly from their PR strategies and in every case the successes have come from the fact that it has been very much a collaborative effort.
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What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.