rocket boost

The Amazing PR Boost from Awards

A good and, therefore, successful PR strategy will always contain a mixture of activities, both on-line and off-line.

The common thread between the individual elements within the plan will be there overall objective – to raise profile.

This may mean bringing your company’s products and services to the attention of your target market.  It may even be a case of raising awareness of your activities within your peer group or amongst your stakeholders.  A good, well thought-out PR campaign can achieve all of these things simultaneously.

One of the easiest ways to achieve an uplift in profile, in our opinion, is by entering awards.  Few things say quality quite so obviously as an ‘Award Winner’ logo on individual’s emails or on the company website.  It’s an indication that your business has been measured against others and found to be the best within its particular category.  Whether it’s for business success, leadership, innovation, export, sustainability, employee engagement… the independent judging of a company to be award-worthy gives a really clear indication to others that something quite special is going on there.

Confession time!!  Our sister company is The Awards People and we help businesses and individuals to realise their award dreams so you may say we have a little bit of a bias.  The truth is that The Awards People was born when we discovered the true power of award entry as part of a wider PR strategy and when it became apparent that many businesses saw it as a key part of their overall profile-raising plan.

We frequently hear stories of almost instantaneous results for award winners.  Karen Cureton, Social Media guru, is a regular visitor to our Sofa of Success and she has often told us of the amazing things she’s seen post award win.  In the three months following her first award win she received more web hits and social media engagement than in the previous two years – and let’s not forget she’s in the business of raising social media presence!!  You can see Karen’s vlog here and hear about her experience first- hand at https://www.theawardspeople.co.uk/cureton-consulting/

Pete Frost of Unity’s story is another one which illustrates the instant uplift to be gained from the awards process.  Pete took the opportunity to network the Institute of Directors (IoD) finalists’ room.  He congratulated his fellow winners and made three post-event meetings which he soon converted to around £10,000 of additional monthly revenue.  These were all brand new contacts for Pete and what made it even more amazing was that his win was actually an award for his charitable work rather than his business achievements!!  Listen to his story at https://www.theawardspeople.co.uk/pete-frost-unity/

The turbo-charged boost from awards doesn’t stop at increased turnover, high-level networking or new contracts won.  An awards win has many other advantages for a business too, and some of these happen within the organisation itself.  Employees feel a greater sense of pride and belonging when they are part of a winning team (a great bonus in these days when employee retention is one of the biggest challenges most businesses face).  Many of the business owners and managers we speak to tell us of the positivity within the workforce when they’ve returned from an awards event with a winning trophy.  Some have also reported a real enthusiasm to enter future awards, maybe even in different categories.  Winning is most definitely addictive and it can spark individual employees and departments to create and adopt new initiatives, specifically to pursue more accolades!

At RDZ PR we love everything about awards.  The greatest thing for us, however, is when clients report back to us about their own very positive experiences of awards entry.  Yes, there is a degree of time and effort involved in putting an award application together (of course there are experts like The Awards People to help you with this) but the potential rewards are amazing, long-lasting – and a whole lot of fun!

If you’d like to find out more about how to find, enter and benefit from the right awards for your business, get in touch with us here at RDZ PR via https://www.rdz-pr.co.uk/contact-rdz-pr/.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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What Our Clients Say...

Dean The Art Wizard.  www.laserengravinggifts.co.uk

Rachel is fantastic at what she does.  She is able to help you define your ambitions, develop your goals and help you grow your ideas to the stage you’re 100% happy with.  Throughout my own journey her encouragement has enabled me to really go for my dreams!  After talking to Rach I discovered the one-thing that I want to do in my life which has not yet been fulfilled.  Rach’s support has helped me believe in myself again.  Due to Rach’s assistance, we have now almost completed my very first press release which is the start of my audience growing strategy.  This will, in turn, enable me to work towards my key goal.   I look forward to continuing working with Rach in the future although I do realise I do take a lot of time up of her time!  However, I feel she also gets a real sense of satisfaction from assisting people to really go for their goals in life.   Without doubt I would highly recommend Rach and I would be happy to speak with anyone interested in using her PR services. 

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.