teamwork working together

The Invaluable role which Corporate Social Responsibility can play is no longer a secret

Corporate Social Responsibility is a term with which most are now familiar.

That’s truly a great thing because it means that more and more businesses are getting to work with some fabulous charities. Of course, it also means that the charities are getting some-much needed help and raising the essential funding they need to continue.

CSR, in our opinion, is about as close as you can get to a true win:win situation in life. Both parties involved gain just as much as each other; it’s a genuine mutually-beneficial relationship.

The other fabulous thing which has arisen from the increased uptake in CSR activity is that both businesses and charities are understanding more and more about the opportunities it can present. They are also now helping each other to get the most from the arrangement.  In fact, many organisations are beginning to make connections between those who want to give their time and resources and those who can desperately use that time and resource to continue the important work they do.

Voluntary Action LeicesterShire is one such organisation. Based in Leicester, they have been an active part of the local voluntary, community and social enterprise sector (VCSE) for over 50 years.  Amongst many other things they supply advice, support and training to charities and community groups across the county, helping them reach their potential and to keep delivering their vital community services.  They are also particularly good at bringing businesses and charities together, encouraging the sharing of ideas and the discovery of mutual interests and passions.

From our own experience getting representatives of charities and businesspeople in the same room (perhaps with the catalyst of coffee added in for good measure) usually results in some great conversations. What’s more, it normally also leads to the birth of some amazing joint ventures – the beginnings of beautiful relationships you might say.

Whilst this kind of networking is something which VAL have organised in various guises over the years, they have just recently launched a more focussed event.  The InVALuable Network is a unique opportunity for all charities, voluntary organisations, community groups, social enterprises and businesses to share good practice, get updates on CSR initiatives, learn about what’s happening in the VCSE sector. Of course, the fact that they get to make invaluable connections and explore ways in which they can work together is simply an added bonus!

Long-time friend of RDZ PR, Jon Woodcock, has played a pivotal role in the launching of these regular, informal networking sessions.  He explained to us what the idea behind them was and how he felt the inaugural event – held at the end of January – had gone. He told us: –

“Myself & Kevin Allen-Khimani were keen to ensure that our inaugural VALL Awards, held in November 2019, had a continued platform so when we met a couple of days after the event I suggested that we should create a networking group to allow Charites/VCSE and Businesses to chat more freely. This is where The InVALuable Network was created!  Although run and hosted by us at Voluntary Action LeicesterShire, it is a networking club for ALL charities, voluntary organisations, community groups, social enterprises & businesses and we’re extremely proud of the very positive feedback we’ve had from everyone so far.”

The team here at RDZ will be attending these events and look forward to seeing some fabulous long-term partnerships being formed and many more amazing community projects being funded and supported as a result.

If you would like to find out more about VAL and the work they do, visit their website at https://valonline.org.uk/ or simply get in touch with us here at RDZ via https://www.rdz-pr.co.uk/contact-rdz-pr/ and we can get you along to one of the InVALuable Networking events.

 

Posted in

Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

No risk with a FREE initial 45 minute consultation

To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.

For your FREE consultation simply pick up the phone and call us today on:

What Our Clients Say...

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.