The Midlands Engine being driven by positivity

In yet another week where we are being bombarded with negative talk and images of disharmony, fractious relationships and inability to collaborate…

…yes, we speak of Brexit although we were determined not to mention the ‘B’ word so early – we thought it might be nice to look at a much more positive aspect of what happens when people work together, regardless of political persuasion.

What better subject to discuss than the Midlands Engine?  Described as ‘The heartbeat of Britain’s economy’, it’s a fabulous example of how progress can be made when faith and hard work are put to good use within a common cause.  Living in the East Midlands ourselves, we’re only too aware of some of the great advances being made in the region.  More and more often we hear of ‘hubs’ and ‘collectives’ within a number of market sectors; a virtual (and sometimes very real-life) coming together of skills and ideas to benefit individuals and businesses looking to make their mark within their chosen field.

From a social point of view too there is a greater feeling of pride in our major cities and an enjoyment of the facilities we now find at our disposal.  Whilst regeneration may have begun years ago (e.g. the birth of Curve and development of Highcross in Leicester being just two examples), we are sure we’re not alone in feeling that the pace of modernisation and extension of choice is picking up month after month. We’re only just getting to know some of the great venues we have at our disposal when, all of a sudden, we have even more to choose from – and it’s great!

Back to business.  The Midlands Engine is by definition “a coalition of Councils, Combined Authorities, Local Enterprise Partnerships, Universities and businesses across the region, actively working with Government to build a collective identity, to enable us to present the Midlands as a competitive and compelling offer that is attractive at home and overseas”.  Now, this might include agenda items way above our pay grade such as the upgrading of the transport infrastructure, but one of the main areas of focus is the creation of an environment which maximises innovation and enterprise.  From our client list alone we can see many, many examples of both innovation and enterprise and, as you can imagine, we’re always encouraging those involved in the ‘evolution revolution’ to shout about it at every opportunity.

PR is, of course, our business and you would expect us to be sharing our clients greatness to the widest audience possible.  Regardless of our vested interest we do genuinely feel that it is currently (and unfortunately) very easy to get bogged down in the doom and gloom around us which would have us believe that productivity is nose-diving, confidence is at an all time low and companies are in disarray.  Let’s put to one side all the things we can’t have a direct effect on and remind ourselves that we are all part of a positively-changing landscape too; one which understands and celebrates the real value of the SME’s and of the quirky, idea-driven entrepreneurs who are undoubtedly going to change life for everyone in the future – and show us all the power of determination and tenacity as they do so.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

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I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

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Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.