The Midlands Engine being driven by positivity
…yes, we speak of Brexit although we were determined not to mention the ‘B’ word so early – we thought it might be nice to look at a much more positive aspect of what happens when people work together, regardless of political persuasion.
What better subject to discuss than the Midlands Engine? Described as ‘The heartbeat of Britain’s economy’, it’s a fabulous example of how progress can be made when faith and hard work are put to good use within a common cause. Living in the East Midlands ourselves, we’re only too aware of some of the great advances being made in the region. More and more often we hear of ‘hubs’ and ‘collectives’ within a number of market sectors; a virtual (and sometimes very real-life) coming together of skills and ideas to benefit individuals and businesses looking to make their mark within their chosen field.
From a social point of view too there is a greater feeling of pride in our major cities and an enjoyment of the facilities we now find at our disposal. Whilst regeneration may have begun years ago (e.g. the birth of Curve and development of Highcross in Leicester being just two examples), we are sure we’re not alone in feeling that the pace of modernisation and extension of choice is picking up month after month. We’re only just getting to know some of the great venues we have at our disposal when, all of a sudden, we have even more to choose from – and it’s great!
Back to business. The Midlands Engine is by definition “a coalition of Councils, Combined Authorities, Local Enterprise Partnerships, Universities and businesses across the region, actively working with Government to build a collective identity, to enable us to present the Midlands as a competitive and compelling offer that is attractive at home and overseas”. Now, this might include agenda items way above our pay grade such as the upgrading of the transport infrastructure, but one of the main areas of focus is the creation of an environment which maximises innovation and enterprise. From our client list alone we can see many, many examples of both innovation and enterprise and, as you can imagine, we’re always encouraging those involved in the ‘evolution revolution’ to shout about it at every opportunity.
PR is, of course, our business and you would expect us to be sharing our clients greatness to the widest audience possible. Regardless of our vested interest we do genuinely feel that it is currently (and unfortunately) very easy to get bogged down in the doom and gloom around us which would have us believe that productivity is nose-diving, confidence is at an all time low and companies are in disarray. Let’s put to one side all the things we can’t have a direct effect on and remind ourselves that we are all part of a positively-changing landscape too; one which understands and celebrates the real value of the SME’s and of the quirky, idea-driven entrepreneurs who are undoubtedly going to change life for everyone in the future – and show us all the power of determination and tenacity as they do so.
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I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.