green+energy

The Shining Light Powered by OVO Energy

Sustainability is a word which we all hear with increasing frequency as politicians, scientists and economists consider and discuss the issues our planet faces in the light of significant climate change.

Quite rightly it is a subject which is given more airtime now than ever before, even within the realms of PR and Marketing.  Indeed it is perhaps especially more talked about in these worlds as sustainability can be a valuable point of differentiation and brands are looking to prove themselves to be particularly admirable when it comes to meeting their environmental responsibilities.

We’ve spoken at length in past posts about the fact that Millennials have driven a new awareness of values and authenticity, and smart brands wishing to target the Millennial spend have made sure that they align themselves with what is important to this savvy group of consumers.  This usually means that manufacturing processes, sourcing of raw materials, conditions and payment of workers worldwide etc. is carefully set up and closely monitored to show a high degree of fairness and consideration across the board.  Seldom does the desire to be environmentally responsible go as far as to look at the actual Marketing activities themselves, but in the case of OVO Energy it actually has!

The newly-appointed Director of Brand and Communications for this renewable energy brand has announced that they now intend to offset their carbon footprint on all future advertising and marketing campaigns.  Sarah Booth, who came to OVO from on-line fashion brand ASOS, has listed a number of areas where they will be initiating improvements (over and above actually providing green energy) in the hope that they can become an even more sustainable business.

The steps already announced include: –

  • Ditching out of home print advertising
  • Opting for digital only
  • Ensuring digital is powered by renewable energy (or offset if possible)
  • Ceasing door drop advertising
  • Offsetting any carbon footprint arising from earned print media coverage
  • Restricting “unnecessary flights” in the course of marketing work (offsetting unavoidable travel and transport
  • Offsetting the carbon cost of electricity from any marketing shoot where renewable energy is unavailable

This is not only a challenging objective on the part of OVO Energy but one which they (and we at RDZ PR) would like to see being adopted by other brands across the world.  We will watch this one with much interest…

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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Dean The Art Wizard.  www.laserengravinggifts.co.uk

Rachel is fantastic at what she does.  She is able to help you define your ambitions, develop your goals and help you grow your ideas to the stage you’re 100% happy with.  Throughout my own journey her encouragement has enabled me to really go for my dreams!  After talking to Rach I discovered the one-thing that I want to do in my life which has not yet been fulfilled.  Rach’s support has helped me believe in myself again.  Due to Rach’s assistance, we have now almost completed my very first press release which is the start of my audience growing strategy.  This will, in turn, enable me to work towards my key goal.   I look forward to continuing working with Rach in the future although I do realise I do take a lot of time up of her time!  However, I feel she also gets a real sense of satisfaction from assisting people to really go for their goals in life.   Without doubt I would highly recommend Rach and I would be happy to speak with anyone interested in using her PR services. 

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.