Top Tips from Leicester PR Agent

Getting your company visible to the world

Here are some top tips from a PR Agent in Leicester to help businesses across the East Midlands to get their Brand message more visible to their target customers

The MD and Sales Director have decided that message XYZ needs sending to the world, and the instruction to implement this task has just arrived in YOUR inbox.

Here is an easyPR Agent Leicester checklist of what to do and in what order, written by the Agency Director of a top PR Agency in Leicester. Follow these top tips and you can’t go wrong…

Step 1 Make Lists

Start by breaking down exactly what needs to be said into a simple list to clarify your thoughts and put in order what you need to say.

Always imagine that you’re talking to someone who knows nothing about your industry.  Don’t be tempted to use industry terminology (unless you’re talking to your trade press in which case it may be appropriate).

Step 2 Don’t Be Emotional

Keep emotion out of it at this stage. You may be passionate about the new widget, but describing the exciting new flanges on your widget can miss the key benefits to the customer.

Give enough information and emotion to hook the member of the media without scaring them off or boring them witless. Tread carefully!

Step 3 Speak to the Right People

Locate exactly the right person. Is it really their topic of interest?  Is there someone more suited to your subject?

Information is freely available on the internet so do take time to locate them by name, and make sure you know the difference between a feature and a news story.

Step 4 Don’t write a press release

Yes, you did read that right.  Before you bother writing a press release are they interested?  Compose a short email giving the headline facts, figures, successes and email it in. Then, follow it up!

Members of the media get hundreds if not thousands of emails so call them and don’t be put off by answer machines and a request to resend the information through.  Go for it!  You’ll be surprised how successful you are just by being one of the very, very few who follow up

Step 5 Get information and pictures ready

IF they are interested they might interview you by phone so you don’t need to write a thing, or they will ask you to write a piece of perhaps 300 or 450 words and supply a photo.

Stick firmly to the word count they give you. This is the amount of space they have allocated for your story and have a professional photo ready and not one you’ve taken on your iPhone.

Step 6 Make coffee and relax…

Sit back and wait for it to be published. Then repeat the above steps for the next campaign message.

Rachel Hargrave PR Agency Director

Rachel has worked in comms and PR for over 23 years and manages RDZ PR, a successful PR Agency in Leicester specialising in brand management for businesses across the East Midlands.

If you would like some advice about your PR Campaign call Rachel on 01509 43 43 52 or book a FREE one hour introductory meeting and receive three easy actions to take away for your business.

Meanwhile, please download our FREE Guide to PR at




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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

No risk with a FREE initial 45 minute consultation

To find out exactly how we can help you achieve your ambitious goals get in touch with us today. Our initial meeting is completely FREE and we promise you’ll leave with three brand new ideas that you can take away and implement immediately.

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What Our Clients Say...

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.