Traditional PR v’s Online PR
For some the realm of online PR is still an area approached with fear, hesitation or downright contempt. “How can a blog, Twitter, Facebook, Instagram or Snapchat help me to find more clients? It’s just full of meaningless waffle!”
Well, yes there is meaningless waffle aplenty out there… but it’s not just confined to online media. Think of that newspaper or TV show that you just hate and you’ll see exactly what I mean.
As there is ‘bad’ so there is ‘good’. ‘Good’ online PR has given us top tips and hints, made us aware of situations and opportunities that we would otherwise have been none the wiser about, and helped raise cutting edge brands and ideas to prominence through creative and incredibly cost effective social media platforms, blogs and online forums.
The strongest PR campaigns now usually utilise both traditional and online PR. The traditional element is taken care of via press releases, comment into forward features, interviews with the media, the creation, circulation and follow up of press packs, provision of a Press Office function, as well as product launches, press visits etcetera. The online PR piece combines social media, blogs, regular website updates and input into relevant and often powerful online forums. Combine the two and you can have a very strong PR campaign indeed. Integrating different platforms and medias will give you strength, flexibility and robustness to your campaign and, in my opinion at least, the only true way of getting that hard fought for ‘added value’.
Rather than question the value of Traditional PR v’s Online PR it’s time to embrace truly integrated campaigns that make use of the best and forget the rest.
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What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.