reflection

What a fabulous year!

December 19, 2019/Rachel Hargrave
As we near the end of 2019 our thoughts turn to the 12 months we’ve just had and some of the things we’ve done. The truth is we’ve actually had a blast!

When RDZ PR was formed the idea was that we would work with exactly the kind of businesses we knew we could help – namely entrepreneurs, fast growing organisations and ambitious family businesses.  Why?  Because experience has taught us that this trio of business types were where we could have real success, helping them to achieve each and every one of their inspired business goals.

PR may be a relatively simple concept, but true results come when stakeholders not only buy in to the programme but also understand exactly what we are collectively trying to achieve, and engage with every element of the process.  It’s not just a question of getting lots of social media posts out there or issuing myriad press releases in the hope that some will stick; it’s about having a vision, understanding what is important to your business and to your target audience.  It’s also about being prepared for lots of hard work and being patient through the initial period where momentum is building.

That’s not to say that fun can’t be had along the way.  If you’re ‘doing’ PR right, then fun should most definitely feature in there somewhere!  The businesses we work with tend to be extremely passionate about what they do, in fact they generally love their chosen field.  Concentrating on the best bits and shouting about them from the rooftops should, therefore, be easy-peasy – shouldn’t it??

We’ve worked with some fabulously talented companies and individuals and seen some amazing products and service propositions, but mostly we’ve seen a true desire to be the very best and to set the highest possible standards – and that has made our job so much easier.

2019 has also been a great year for our sister company, The Awards People, too and we have been working very closely together throughout the year.  This reflects the fact that awards are playing an increasingly important role within the PR strategy, helping to raise profile and getting ambitious business owners into the kind of rooms where the movers and shakers they want to meet can be found.

So, here’s to another year just like this one, working with fast growing, ambitious organisations who know where they want to go and need the support of a PR specialist like RDZ PR to get there.  Lots of hard work, lots of new challenges – but also, lots more fun!!

We hope you have a very Merry Christmas and a Happy New Year and look forward to presenting more interesting stories and hints and tips on this blog page in 2020.

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.