Which kind of businesses benefit most from PR
Here at RDZ PR we believe it’s more about how you actually go about your business (and, ultimately, what you want to achieve) rather than what specific products or services you provide. If we take a look at our client list we don’t see many common market sectors but what we do see are individuals and organisations who have common goals – mostly the desire to succeed and grow rapidly.
We always say that PR is something which an organisation must be 100% committed to. Whilst we will do the majority of the hard work behind the scenes and use our experience to optimise every activity undertaken, it is essential that the companies we are working with are ‘on board’ with what we, collectively, are trying to achieve – actively ‘doing their bit’ too.
A good, planned PR strategy will aim to put a company in front of their target audience and show them in the very best light possible, but that doesn’t simply mean having a single glitzy event or publicity drive and then sitting back waiting for the ‘phone to ring. Today’s consumers expect to know more about the credentials and the culture of an organisation or brand before they engage. That means they want to have an insight into what goes on behind the scenes and need to understand what the company stands for. If they like what they see and believe that they have enough material upon which to make an informed decision, then a relationship can begin.
In order to effectively reach out to the end user there has to be a sustained campaign of information, delivered in the right places and in the right way to show off the very best features of the company in question – passion, ethics, experience, history – all the things which will make that all-important connection with the audience. Authenticity is key and illustration of this requires more than just one-off events and more than just one member of the team to be engaging.
So, regardless of whether it is a florist, a steel fabricator, a care home or an international food chain the features which we believe will determine the success of a PR strategy are;
- Desire to grow
- Clarity of direction
- Ambition to succeed
- Willingness to participate
With these four essential features and a well-matched PR specialist in place the odds of success are stacked very much in favour of a long-term win for everyone concerned. Whilst we don’t believe that PR should be ‘hard work’ (and can actually be a lot of fun sometimes) we do know that effort is almost always justly rewarded.
If your business has the desire to win but you could do with a little bit of help (and fun) to get you on your way, then get in touch with Rachel on 07976 806578 – let’s share in success!
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What Our Clients Say...
I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.
I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.
I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!
Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.
Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.
Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.
I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!
Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.