Words sometimes don’t come easy…

As PR experts we create a whole lot of content here at RDZ. We provide copy for websites, press releases, brochures, social media posts, advertorial, editorial…

the list is almost endless. There’s a lot that goes into what we write and we have to ensure that we cover a number of essential requirements such as;

  • Getting the facts right
  • Providing information concisely
  • Having a point (and avoiding a “so what?” reaction)
  • Allowing the reader to get a real insight into the company we represent
  • Maintaining the reader’s interest
  • Adding value for the client (e.g. in audience engagement and/or SEO rankings)

Despite the fact that many people may think “it’s only words you’re putting together”, there really is a little bit of an art to achieving everything you want to (or indeed need to) within what can sometimes be a very restricted word count.

Now, we’re not saying that what we do cannot be done by others – of course it can. What we do know from the feedback we’ve received from clients is that sitting down to ‘write to order’ is something which automatically seems to stem the flow of ideas and very able and knowledgeable business people can easily end up spending an hour or more on just one sentence!  There is also seldom a time when the other day-to-day demands of the business can be paused to allow the time and space required to be truly creative.  Locking oneself away for a number of hours with precious silence and no interruptions is a luxury few are afforded.

On a more technical note, it is also very difficult to avoid slipping into market or product-specific jargon when you write on a subject in which you are an expert.  It can be quite astounding just how many abbreviations and acronyms can slip through a proof read when the reader is used to seeing these terms on a daily basis.  The audience, however, will spot every one and often get lost (or even give up) through their lack of in-depth knowledge on the subject.

Our point here (because there should always be a point, of course!) is that the provision of effective content is a skill of sorts and business owners and managers should not get too hung up on the fact that it does not rank highly on their ‘strengths list’.  In the same way that few get heavily involved in Tax planning without the help of an industry professional, the writing of good copy should be accepted as something which works out a whole lot better when tackled by those who focus solely on the craft.  Even with a high spec calculator we don’t all instantly become mathematicians.  By the same logic, access to a keyboard and thesaurus does not a wordsmith make.

Should cost be the main consideration – as it is for many businesses of all types and sizes – there are always options.  Whilst we feel that our experience allows us to produce great content within a short space of time, we are always open to clients supplying a first draft (regardless of how rough it is) to get the ball rolling.  Even if RDZ simply provide the final proof read on internally generated pieces, this presents an opportunity to ensure objectives are met, grammar is in order and jargon is well and truly busted.

Words may not have come easy for FR David in the 80’s (yes, he sang the song that may have been buzzing around your brain since you ready the title of this blog), but for RDZ PR words are one of the most powerful tools we have when it comes to raising profile – and we’re not afraid to use them!!

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Rachel Hargrave

Rachel has over 30 years of local, regional, national and international communications experience and expertise across a wide variety of clients including FTSE 100 companies, SMEs, micro businesses and start-ups. She also has extensive charity, Not-For-Profit and Community Interest Company experience and happily offers clients working in these areas a 50% discount on all RDZ PR rates.

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What Our Clients Say...

Sangeeta Patel, Joint CEO, Reaching People

Rachel provided us with a day of free support in association with the LLEP programme. Despite it being ‘free’ Rachels support was professional and dedicated. We received a full day of practical support including a discussion to fully understand our organisation, an assessment of our need, the production of a communications and marketing plan that was realistic, manageable and practical aimed at helping us move ahead on the communications front and, ultimately, with our organisational objectives. Rachel achieved so much in the time she had including writing and issuing a press release that appeared in the Leicester Mercury, wording for our website homepage and a letter to go with our membership pack. She also shared her hints and tips about social media, her press contacts and she connected me with a potential Reaching People member! In all it was an invaluable experience. Thank you, Rachel for giving up your time to help us.

Heather Johnson, Botanical Artist & Stationery Designer

I went on one of Rachel’s introduction to PR workshops and it was fantastic. She covered absolutely everything, explained it all in an understandable way and didn’t try to sell anything. She gave as much information as possible, answered all questions and she was just lovely. I would highly recommend Rachel for anything to do with PR and won’t hesitate to use her services in the future.

Ravi Summan

I was introduced to Rachel by an executive coach. My requirements were to provide quality, simple to understand content to engage with my target market and generate new customer enquiries in health and wellbeing. From my first discussion with Rachel, it was clear that she had the skills and empathy to provide a service to support the growth of my business. Rachel’s content writing and editing is very effective and her diligence ensures the right message is articulated. It is no surprise to me she has a strong track record of helping entrepreneurs and businesses of all sizes support their growth. Aside from her professional competencies, Rachel genuinely cares about people and working with her allows you to focus on your core business. For those who are new to building their own business or employed by a large corporate, you will get value and authenticity from Rachel’s content and PR services.

Jayne McIntosh, Director, Air Aesthetics Health & Wellness Clinics

I met with Rachel and was instantly impressed with her warmth, enthusiasm and ability to understand the key issues being faced. She took time to clarity objectives and the key tasks required. A quick study she was able to pinpoint the brand tone of voice accurately. Rachel’s’ copy writing skills have been excellent. She has written for my business website, advertorial pages in lifestyle magazine and has also written first class responses to awards entries which are curtailed in length. Rachel is just really, really good!

Victoria Curtis, Company Secretary, Mono Roofing Ltd

Rachel came to provide our company with an appraisal for the company PR, and we learnt an awful lot! Rachel taught us how to make the most of our marketing and advertising and how to make it work for us, to get the client’s we really want. Rachel has provided our company with a plan to follow, and we are gradually implementing these procedures, and we know that in doing so, it will really raise the profile of our company and get us the work we want. I would definitely recommend Rachel to manage your company’s PR.

Trusha Lakhani, MD, Great Business Matters t/a Trusha Lakhani

Rachel Hargrave is one of the best PR experts that I have met. She not only understands the best awards for her clients but also how to make the most of the opportunity for the client’s personality. Put simply Rachel gets people. She understands her clients and their goals and is with you all the way. I highly recommend Rachel Hargrave and The Awards people and RDZ PR.

Paul Gerrard, MD, Gerrard Cranes

Rachel and I met yesterday to discuss my existing marketing and options for how we can improve and develop the strategy for my business. It’s very clear that Rachel has vast amounts of experience, knowledge, ability and some great contacts to achieve some amazing results. If you need some professional guidance with PR/awards/marketing then I’d highly recommend you get in touch with Rachel and see how she can help you out.

Victoria Beale, CEO, Business Live Global

I’ve worked with Rachel for the past ten years on a variety of client projects and for my business also and the service we have received has been second to none, consistent and most importantly delivers RESULTS. I would have no hesitation recommending RDZ PR to my customers and Business Live Network. Thanks Rach! Here’s to another ten years and more!

Mark Esho MBE, Easy Internet Services, Easy Internet Solutions, Dreme, Access Rating CIC

Thanks for all the hard work you put into the PR work for our companies and subsequently the business award submissions. You made the whole process stress-free, and the quality of the submissions have resulted in the receipt of multiple business awards. Great work, Rachel.